At the foot of the southern side of the Balkan mountain, just a few kilometers away from our berry
crops, lays the famous “Rose Valley”.
The valley is famed for being the largest rose oil producer (85% of the world’s production). During harvest time in May and June, one can smell a pleasant rose scent when wandering in the area.
Roses have been cultivated there for centuries due to an ideal terroir.
The Rose Valley is now protected by the European PGI (Protected Geographical Indication) label because of the unique Bulgarian rose’s characteristics and local geographical traits.
Festivals celebrate the Bulgarian rose and rose oil each year.